Sip & Sing creates a different kind of night out, somewhere you can have a couple of drinks, sing your heart out to the songs you’d be belting out in the car, without having to squeeze into a cheesy nightclub or join a traditional choir. No auditions, no pressure, just grab a drink and join in.

The challenge was to create an identity that felt as different as the experience itself. The brand is designed to disrupt the space, unlike any choir that’s come before. The bold, eclectic visual language that brings together expressive typography, playful graphics and a healthy dose of nostalgia aims to match the energy, movement and variety of music.