EMS were delivering high-quality work, but their identity and website weren’t keeping up, especially as they expanded beyond systems design into consultancy and owner’s representation. This project focused on giving EMS a clearer, more confident presence that matched the standard of their work.

As EMS expanded beyond systems design into consultancy and owner’s representation, the brand shifted from Engineered Marine Systems to the shorter, more flexible EMS.

To avoid losing clarity with a three-letter acronym, we designed a bespoke boat logomark, keeping the brand concise while clearly signalling the marine industry.

We started with strategy to define the story, positioning, and voice, then built a full visual identity system designed for clarity, precision, and credibility. From there, we created a comprehensive brand manual and a custom Webflow website, including a CMS setup that allows the team to add new projects without breaking design consistency.